International Stem Cell (OTC BB: ISCO) Subsidiary commences New Skin Care Marketing Campaign
Research has established that the brand’s proprietary stem cell technology is a critical point of difference <in the skin care market>, and it’s also the reason to … believe in the brand.
OTC BB: ISCO’s new promotional efforts include:
- Rebranding the line to feature Lifeline’s unique selling proposition;
- Creating greater consumer awareness through public relations as well as online marketing; and
- Re-marketing to existing users to strengthen brand loyalty.
New marketing materials feature the headline, “Someday, stem cells will change the world. Today, stem cells will change your skin.” This messaging is now being communicated through online and traditional marketing and sales promotion materials.
The Bottom Line: ISCO has now built a substantial reserve inventory of the essential stem cell extract and has also designed new marketing programs to both minimize sudden surges in demand and permit controlled testing of new products and sales initiatives. ISCO has also re-engineered its quality control, logistics and customer service to deliver higher quality products and services to the consumer.
